TOSHIBA TEC Europe signs The Constellation Group to manage pan-European Marketing Communications campaign in-house“We Are Part of Your Marketing Team”™ offers In-House Planning and Infrastructure, Imaginative Execution of European Public Relations campaign Brussels, March , 2006 – The Constellation Group, a leading provider of European Public Relations services to enterprises, international organisations and government agencies, today announced that TOSHIBA TEC Europe extended its outsourcing agreement to assist the retail and supply chain specialists in providing optimal returns. TOSHIBA TEC Europe, a leading retail and industrial automation solutions provider, in 2005 needed a dedicated PR partner able to successfully implement a phased brand and project management solution that would fit the Corporation’s strategic marketing plan. Under the terms of the agreement, TOSHIBA TEC Europe appointed The Constellation Group’s PR partner in Brussels to create, manage and deploy the firm’s re-branding campaign from TEC to TOSHIBA in April 2005. TOSHIBA TEC Europe main objective was to reduce costs of managing communications functions internally as well as externally, increase brand awareness and build a continuous PR program that reaches out to the company’s stakeholders. “The result of having a senior Public Relations professional in-house first handling our major re-branding campaign, then creating a continuous connection with to our stakeholders was instrumental in establishing a successful and cost-effective European Marketing Communications campaign,” Kenji Hachisu, CEO and President TOSHIBA TEC Europe said. “We do not want to change a winning team.” Under the new agreement, The Constellation Group will handle TOSHIBA TEC’s European strategic Public Relations management, including market research to support the firm’s operations in the UK, France, Germany, Belgium, The Netherlands and Spain as well as through its business partners in Italy, the Nordics and Central & Eastern Europe. About The Constellation GroupThe Constellation Group is a leading provider of Public Relations services in Europe to commercial enterprises, international organizations and government agencies. Through its two offerings, European Public Relations with a Local Touch™, a comprehensive marketing solution, and our "We Are Part of Your Marketing Team"™, its In-House PR Campaign offering, The Constellation Group offers unique and dedicated marketing support capable of providing an integrated pan-European solution. The Constellation Group manage an international network of professional marketing communications firms to deliver fast, cost-effective business development, sales support, and branding capabilities using text, video, image and audio information, in multiple languages. More than 250 customers in 30 countries rely on The Constellation Group’s networked PR partners to power a broad range of integrated marketing communications services that are second to none. For more information, contact The Constellation Group at +32 498 513 077, via e-mail at info@prconstellation.com or on the Web at www.prconstellation.com. About TOSHIBA TECTOSHIBA TEC Europe has earned a reputation as a leading manufacturer of retail and industrial information systems through product development that aims to anticipate and uncover potential customer needs, resulting in products that provide real value and benefits to the user. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems. TOSHIBA TEC Corporation has a global turnover of 355 billion yen. TOSHIBA TEC's majority shareholder is the TOSHIBA Corporation, which provides TOSHIBA TEC with the support of a worldwide organisation with a strong presence in four continents. Please visit www.toshibatec-eu.com.
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