TOSHIBA TEC Europe outsources pan-European Marketing Communications to The Constellation Group Brussels, September 1, 2011 – The Constellation Group (TCG), a leading provider of European Public Relations services to enterprises and international organisations, today announced that TOSHIBA TEC Europe renewed its confidence in Eric Dauchy to handle their pan-European Public Relations management. Under the agreement, Eric Dauchy will continue to handle TOSHIBA TEC’s European strategic Public Relations to support the firm’s operations in the UK, France, Germany, Belgium, The Netherlands and Spain as well as through its business partners in Italy, the Nordics, Russia and Central & Eastern Europe. History TOSHIBA TEC Europe, a leading retail and industrial automation solutions provider, assigned The Constellation Group to create, manage and deploy the firm’s re-branding campaign from TEC to TOSHIBA in April 2005. TOSHIBA TEC Europe main objective was then to reduce costs of managing communications functions internally as well as externally, increase brand awareness and build a continuous PR program that reaches out to the company’s stakeholders. “The result of having a senior Public Relations professional in-house first handling our major re-branding campaign, then creating a continuous connection with our stakeholders was instrumental in establishing a successful and cost-effective European Public Relations campaign,” Toru Fukuyama, TOSHIBA TEC said. “We do not want to change a winning team.” About The Constellation Group The Constellation Group is a leading provider of Public Relations services in Europe to commercial enterprises, international organizations and government agencies. Through its two offerings, European Public Relations with a Local Touch™, a comprehensive marketing solution, and our "We Are Part of Your Marketing Team"™, its In-House PR Campaign offering, The Constellation Group offers unique and dedicated marketing support capable of providing an integrated pan-European solution. The Constellation Group manage an international network of professional marketing communications firms to deliver fast, cost-effective business development, sales support, and branding capabilities using text, video, image and audio information, in multiple languages. More than 250 customers in 30 countries rely on The Constellation Group’s networked PR partners to power a broad range of integrated marketing communications services that are second to none. For more information, contact The Constellation Group at +32 498 513 077, via e-mail at info@prconstellation.com or on the Web at www.prconstellation.com. About TOSHIBA TEC TOSHIBA TEC Europe has earned a reputation as a leading manufacturer of retail and industrial information systems through product development that aims to anticipate and uncover potential customer needs, resulting in products that provide real value and benefits to the user. As a total solution provider, TOSHIBA TEC Europe offers a complete package from consulting and system design to system installation, operation and maintenance of point of sale systems, cash registers, scales, barcode printers, peripherals and software information systems. TOSHIBA TEC Corporation has a global turnover of 355 billion yen. TOSHIBA TEC's majority shareholder is the TOSHIBA Corporation, which provides TOSHIBA TEC with the support of a worldwide organisation with a strong presence in four continents. Please visit www.toshibatec-eu.com. |
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